Arkansas City
History of the City
Menu

A/B Testing And AI Are Leading Retailers Into The New Year January 12, 2018

The professionals in retail marketing have watched machine learning and artificial intelligence, or AI, become dominant in their industry for the last several years. Traditional marketing is in the past, and the new marketing strategies are dependent on AI. Automated marketing platforms, personalization and A/B testing have coined the word marketicians. The marketicians have the necessary skills to manage and operate platforms driven by AI, and create intelligent, effective and creative customer communication. The expectation for 2018 is AI will be used by retail teams for new approaches to marketing, and the integration of technological platforms.

AI, machine learning and A/B testing have generated a lot of hype, and science teams and drive vendors are using strategic iniatives, optimization solutions and deep learning to enable consistently more complicated R&D processes. The role of the CMO is being replaced with technological marketing experts as the influence of AI continues to expand throughout the field. Due to the necessary time and expertise required, a lot of the retail departments are falling behind, or failing entirely with the new technology. Science, data and analytics groups are collaborating with many of the CMO’s, and an extensive background in marketing is becoming a necessity for mid-management.

Personalization is becoming standard in retail to achieve and maintain the loyalty of their customers. To stay competitive, businesses are using technology including optimization platforms, orchestration analytics, A/B testing, recommendation engines and data based promotional offers. The attributes of the retail campaigns have changed, and focus on personalization and customer satisfaction. AI is being used to determine the preferences and histories of the consumer.

The most loyal customer base is being earned online, and data has become critical for retail. Personalization technology was used in the beginning by online retail, and the physical locations are having difficulty staying competitive. Connecting physical locations and ecommerce is challenging, and the new brands of the younger generation are expected to stay ahead of the competitors in 2018. One of the biggest challenges will be for the marketing managers and CMO’s as they try to compete in 2018. Their departments must be reinvented, and AI applied if they intend to keep up with the changes.

The brands capable of effectively using AI technology, and thinking digitally will be ahead of their competition. These brands will take the challenges and turn them into opportunities. Communication with the customers is the critical point, and the businesses who succeed will emerge as the winners. Read more at Wikipedia about Sentient.

No Comments on A/B Testing And AI Are Leading Retailers Into The New Year
Categories: Business News

Dr. Jennifer Walden Boosts Women’s Self Esteem Through Cosmetics Surgery January 7, 2018

At some point in life, time and chance occurs to everyone. In such instances, it becomes effortless to rub shoulders with an important individual, who inspires many people. Dr. Jennifer Walden of Austin, Texas, is one such individual, who has inspired many people in her field of practice. As an individual retells her meeting with the doctor, it is evident that this lady has not only been shaping women’s careers but also building their self esteem. Her philosophies reflect her beliefs and dealings in the medical field.

Background data

Dr. Jennifer Walden is prominent for bagging an award in the Woman’s Way Business for Health and Fitness. The criterion for choosing the winner of this competition is appended to their ability to provide extraordinary services in various capacities. Walden has often exuded successful traits in service delivery. In fact, she not only cuts across as a successful professional doctor but also an entrepreneur who put a significant amount of work to her career goals in order to be successful.

Walden’s outlook on life is perhaps the most encouraging when it comes to mentorship. The owner of a medical practice prides herself on being able to encourage women from different walks of life. Her passion is appended to running a company that boosts women’s confidence in multiple respects. She has been a reference point of success for many women as she supports female-owned businesses.

Walden expands her practice

Dr. Walden’s speciality is on aesthetic plastic surgery. Recently, she broadened the nonsurgical department of her practice at Walden Cosmetic’s Surgery in addition to Laser Centre. Constructively developing this segment of the department into an innovative, physical location, Walden has proven to be competent in her area of expertise. The qualified medical doctor harbours unmatched experience in performing surgeries of the nose, genitals, breast and the entire human body.

Walden’s experiences

In other scenarios, Walden is trusted with the reconstructive surgery of already-done surgeries. Her talent and dedication exude confidence as she is all about ensuring that her clients regain their self confidence. Walden often performs secondary surgery, also known as revisional cosmetics surgery. She is not limited to particular experiences.

No Comments on Dr. Jennifer Walden Boosts Women’s Self Esteem Through Cosmetics Surgery
Categories: Doctors

Tony Petrello Helps Employees Meet Needs For Houston Communities Affected By Hurricane Harvey January 3, 2018

The devastation of Hurricane Harvey caused $198 billion in damage throughout the entire Gulf region. It is the costliest hurricane in recorded U.S. History. In Houston, Texas there were an estimated 37,000 displaced families with many of them having to move to temporary shelters without any personal care items or essential needs. The flooding through the neighborhoods only increased the inability to help those in need. There was a great resource needed throughout the community.

The employees of Nabors Industries felt compelled to reach out to the community with time, energy and compassion to bring some type of burden relief. In order for them to accomplish their relief efforts, they needed to take time off work.

When Tony Petrello, CEO of Nabors Industries, found out about the employees desire to help the community, he rushed to put an action-plan together in order to assist them. The first action Tony did was to assure the employees who gave their time to the relief efforts that they would not lose pay while helping. Tony approved for Nabors Industries employees to be paid while contributing their time to the relief efforts. This unprecedented action was additionally helpful since about 10 percent of the employees were affected by the devastation.

Tony is not a stranger to community projects and serving those who are in need. His philanthropy efforts can be seen all throughout Houston, Texas. Tony is passionate towards others within his philanthropic work and very involved in community. Along with his wife Cynthia, Tony founded the Petrello Family Foundation in 2001. The foundation has distributed more than $3 million for educational scholarship programs to the youth in Houston, Texas some of whom have parents that work at Nabors Industries and have been awarded scholarships themselves.

Additionally, Tony and his wife Cynthia were the primary donors for the Jan and Dan Duncan Research Institute when they contributed $7 million to the Texas Children’s Hospital. Neurological research is close to the hearts of Tony and Cynthia who are raising their daughter Carena with cerebral palsy after her premature birth. Tony was also appointed to the Board of Trustees with Texas Children’s Hospital.

It’s not every day that a CEO is able to connect with their employees on the level that most would like to, but Tony took the opportunity to do so and also added his equal amount of passion to help others.

Learn more about Tony Petrello: http://www.thedailybeast.com/articles/2014/05/30/my-college-roommate-is-now-the-richest-ceo-in-america.html

No Comments on Tony Petrello Helps Employees Meet Needs For Houston Communities Affected By Hurricane Harvey
Categories: Philanthropist